In golden autumn October, the IPIF International Packaging Innovation Forum grandly opened in Shanghai, gathering over 900 brand representative attendees and more than 450 packaging supplier representatives to explore new driving forces for packaging development.
Techsun was invited to attend this grand event. At this conference, Techsun presented its latest innovative solutions for the liquor industry.
Mr. Zhuang Xiaolei, Vice President of the Techsun Research Institute, delivered a keynote speech titled “3+1 Prevention and Traceability: Empowering Liquor Industry Brands and Markets.” He pointed out that, based on the trinity of material technology, physical structure, and information technology, Techsun has created a systematic “3+1 Prevention and Traceability” solution for the liquor industry. Through “3+1 Prevention” liquor boxes featuring anti-counterfeiting, anti-theft, and anti-recycling capabilities, and RFID smart caps enabling full-process traceability management, it facilitates liquor packaging innovation and provides robust support for the high-quality development of the liquor industry.
Innovative Application of the “3+1 Prevention and Traceability” Solution on Fenjiu Qinghua 20
The “3+1 Prevention” liquor box features Techsun’s LenScape technology at its core. The patterns on the box display a clear 3D floating effect that is recognizable to the naked eye, truly enabling visual authentication and effective anti-counterfeiting, while providing consumers with a more intuitive recognition experience and identification method.
LenScape technology is one of the most advanced high-end anti-counterfeiting visual technologies available today. Combining micro-optics, micro/nano fabrication, and micro-printing processes, it creates fine micro-graphics with stroke widths as small as one micron on the film. Through independent innovation and technological iteration, Techsun has uniquely applied LenScape technology in the packaging industry, maximizing the prevention of mass replication, safeguarding consumer rights, and enhancing brand recognizability.
Innovative Application of RFID Smart Caps: The LiDu Gaoliang 1308 Project
The Techsun RFID smart cap features our proprietary RFID anti-counterfeiting security chip, allowing consumers to verify product authenticity and access comprehensive traceability data instantly via NFC-enabled smartphones or our dedicated WeChat mini-program. Furthermore, the smart cap supports integrated tamper-evident detection. Once a bottle is opened, any subsequent scan of the chip or the internal code will permanently trigger an "Opened" status, effectively protecting consumers from "refilled bottle" fraud.
By integrating this "core" technology throughout the entire product lifecycle, we utilize a five-code linkage system to connect every node of the supply chain. This solution empowers beverage and liquor enterprises to build a seamless, end-to-end anti-counterfeiting traceability system and a comprehensive digital intelligence management platform.
Following this, Vice President Zhuang Xiaolei was invited to participate in the "Pioneer Dialogue." Alongside representatives from leading liquor brands such as Langjiu and Shede, he engaged in an in-depth discussion regarding emerging trends in personalized customization and the evolving packaging requirements within the beverage industry.
Looking ahead, Techsun remains committed to our strategic framework of "applying one generation, reserving one, researching one, and conceptualizing one." By spearheading innovation in liquor packaging through our "three-defense, one-trace" strategy, we aim to drive high-quality development across the entire spirits sector. Simultaneously, we will continue to deepen our expertise in the anti-counterfeiting packaging space, exploring further innovative applications to deliver greater value to our clients.
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