On July 11, Techsun successfully signed a strategic cooperation agreement with fashion trend brand SMFK and simultaneously officially launched an ecosystem partnership model with bottle cap enterprises. The strategic signing ceremony, themed “Opening a Future ‘Authentic’ Chapter”， attracted over 200 guests from the China Packaging Federation and many renowned industry brands, focusing on high-quality development and discussing new industry trends.
The event commenced with a welcome address by Ms. Xu Linyihui, Chief Executive Officer of Shanghai Techsun.
Amid the rise of domestic affordable luxury brands and the growing brand awareness among consumers, how can the rights of brands and consumers be protected? Techsun and SMFK provided a satisfactory answer together.
Ms. Xu Linyihui stated, “In recent years, Techsun has examined itself from a broad perspective of industry ecosystem development and has expanded its anti-counterfeiting packaging business to include tobacco and liquor, food, daily chemicals, and more. By partnering with SMFK this time, we are embedding smart chips into care labels, enabling functions such as anti-counterfeiting traceability and consumer-end interactive experiences. This fully safeguards product safety and enhances brand value and recognition. Techsun is truly honored to protect brand development with our innovative and professional anti-counterfeiting traceability technology.”
Subsequently, Sam, Founder of SMFK, took the stage to envision the future of the collaboration: “SMFK was founded in 2016. As an emerging domestic designer brand, we now have our own directly operated stores in Beijing, Hangzhou, Chengdu, and elsewhere, designing over 400 SKUs each year! The RFID care label we have jointly developed this time is our first attempt in this field together, and it also represents a groundbreaking cross-industry collaboration for care labels. In the future, we will explore more anti-counterfeiting collaborations in the apparel sector with Techsun. I believe that Techsun and SMFK will certainly generate infinite possibilities where one plus one is greater than two.”
Following the speeches, representatives from Techsun and SMFK jointly held the strategic cooperation signing ceremony, marking a new stage in their partnership and a shared commitment to providing consumers with a more trustworthy consumption experience.
As the anti-counterfeiting traceability industry has developed to this day, the ‘isolated island’ development model is set to become history. The industry must accelerate open innovation, actively build an ecological community, and create an industry ecosystem cooperation model. Techsun has joined forces with renowned domestic bottle cap enterprises — HaiPu, FengYi, BaiShiJia, and TianKun — to officially launch a smart cap ecosystem partnership, leveraging its chip strength to help liquor enterprises combat the growing threat of counterfeit alcohol. This powerful alliance will give full play to the advantages of close cooperation and complementary resources in expanding the liquor market. Through a brand-new ecosystem cooperation model, it will achieve a win-win outcome for all parties and empower brand development.
After the event, Techsun organized for all guests to visit the Techsun Innovation Experience Center and the packaging material base, where they experienced firsthand Techsun’s cutting-edge anti-counterfeiting technology innovations and in-depth industry application scenarios.
With the success of this event, Techsun will further dedicate itself to technological innovation and ecosystem cooperation, empowering trendy fashion with the power of technology and enhancing premium liquors with an intelligent ecosystem. It seeks to provide customers with even more valuable comprehensive anti-counterfeiting traceability solutions and to co-create a new landscape of industry intelligence.
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